Our Mission : The 6 Pillars

Corporate Social Responsibility : BBB-EE

Community Upliftment

Education

Empowerment

Dignity

Environment

What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.

Corporate Social Responsibility (CSR) and BBB-EE

  • To provide a channel for South African businesses to meaningfully incorporate CSR and BBB-EE imperatives into their philosophies

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  • There are onerous regulatory and governance responsibilities imposed on businesses today. Stakeholders increasingly expect companies to be good corporate citizens and compliance is increasingly a pre-requisite to engagement. A happy corollary to our mission is our ability to provide you with BB-BEE and CSR solutions which allow your business to meaningfully contribute to demonstrable social upliftment.

Community Upliftment

  • It is central to our vision that our efforts should be concentrated to make a tangible difference. Our activities are therefore, largely, concentrated on the upliftment of a community
  • This is a process where community members come together and participate in taking control of the circumstances and factors that influence the community and changes the quality of life of its people. Community upliftment includes the introduction of sports and cultural activities.

Education

Education is the most powerful weapon which you can use to change the world.

  • We believe that education is key to empowerment. Education encompasses formal – primary; secondary and tertiary education – as well as informal and community education driven by community engagement
  • Education is an indispensable tool to reach an individual’s  potential. It is a means to alleviate poverty and uplift future generations.  It empowers by engendering skills development and personal growth. We believe that education is a lifelong process – from the cradle to the grave.

Empowerment

  • Empowerment is not just a governmental policy; it is a foundational principle upon which we operate which is essential to the promotion of equality.  In particular, the empowerment of women is a guiding principle in our activities.
  • Empowering people is to grow their strengths; to facilitate their ability to develop as individuals; families and communities. Empowerment is to enhance economic participation and minimise reliance on ‘handouts’.Empowerment is aimed at facilitating the escape from the poverty trap.

Dignity

  • Dignity is at the essence of what it means to be human.  It is a right enshrined in our Constitution. Dignity means being valued and respected for who you are. Everything we do is guided by the obligation to honour and respect the dignity of others. There is no giving and receiving …. There is reciprocity.

Our shared desire for dignity transcends all of our differences, putting our common human identity above all else... When our identity is accepted and we feel included, we are granted a sense of freedom and independence and a life filled with hope and possibility.”

Environment

  • We recognise that every person has a responsibility to the environment. Without respect for the environment – which includes respect for our companion and farm animals – there is little prospect of sustainable development. It is imperative to establish educational and practical initiatives to foster community environmental sustainability.
  • We hope to foster community respect for the environment by promoting waste management programmes; water conservation and education programmes; community greening projects and educational initiatives.

Environment

“I am an African. I owe my being to the hills and the valleys, the mountains and the glades, the rivers, the deserts, the trees, the flowers, the seas and the ever-changing seasons that define the face of our native land” ~ Thabo Mbeki

We recognise that every person has a responsibility to the environment. Without respect for the environment – which includes respect for our companion and farm animals – there is little prospect of sustainable development. It is imperative to establish educational and practical initiatives to foster community environmental sustainability.

We hope to foster community respect for the environment by promoting waste management programmes; water conservation and education programmes; community greening projects and educational initiatives.